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RESEARCH
EMAS Research is a full-cycle research company. We carry out both desk and field marketing research.
The primary area of our presence is Central and Eastern Europe.
Offices of the company operate in Russia, Ukraine and Belarus. EMAS Marketing Consulting has its representative office in the USA. Contact information for YOUR region is available in Offices section.
The quality of services rendered by EMAS Research is proven by membership in such international associations as ESOMAR and MSPA.
EMAS Research implements both desk and field research projects.
Depending on a country, we offer various types of research that meet the demands of its national and international businesses to the fullest.
Research carried out by EMAS Research will help YOU to solve the following tasks
| Objective | Research type |
|---|---|
| Informational support of the brand positioning development | EMAS-PositioningKit™ |
| Optimal price level determination | EMAS-PriceDiagnostics™ |
| Informational support of the key message determination of the advertising and PR campaigns, testing, communication efficiency control | EMAS-CommunicationGuide™ |
| Estimation of marketing performance in the dynamics. Determinations of positive tendencies and problem zones |
EMAS-KeyIndicatorSet™ |
| Estimation and tracing of the brand health in the dynamics. Future sales forecasting depending on the brand health level |
EMAS-BrandHealth™ |
| Informational support of the new product development and launch. Search for new opportunities and market niches | EMAS-ProductCreator™ |
| An internal analysis of company performance efficiency (product portfolio analysis, sales structure, pricing methods and structure, stock in storage, etc.) | Desk research |
| Determination of potential market capacity and volume | Desk research + Personal Interviews Variant: Internet research |
| Market segmenting and price segment segregation | Focus groups, in-depth interviews + Personal Interviews |
| Identification of deep-seated motives and mechanisms of purchases within the customer base. Consumer behaviour analysis | Focus groups, in-depth interviews + Personal Interviews Desk research + Personal Interviews Variant: Internet research |
| Monitoring of compliance of the staff with clients relations quality standards | Mystery shopping |
| Competitor intelligence | Mystery shopping |
| Quick probe for pointed marketing data | Omnibus EMAS Research |
All projects implemented by EMAS Research comprise the most advanced quality standards:
- Monitoring of all questionnaires in terms of completeness and accuracy
- 100% follow-up telephone ring round of all respondents for interviewers’ performance quality control
- Analytical calculation cross check
- Final reports proofreading.