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Consulting
MARKETING STRATEGY DEVELOPMENT
Availability of an efficient marketing strategy is a significant advantage in highly competitive markets. If a company has a clear marketing strategy, it acquires a possibility to achieve the objectives set and to take the leading position in the market.
EMAS Marketing Consulting renders assistance to companies in developing marketing strategies in general, and consults them in key processes and issues related to this area.
We develop the following marketing strategies:
- Strategy for introducing new products and services (new brands) to the market
- Strategy for enhancement of recognisability and the consumers’ brand loyalty level
- Strategy for new markets occupation
- Strategy for efficient struggle with stronger competitors heading towards local markets
- Strategy for the company in general (multi-product strategies).
Being a marketing specialist in Central and Eastern Europe, EMAS Marketing Consulting possesses experience required for development of marketing strategies for this region.
Being an international company, we provide our customers with access to the most advanced marketing technologies.
Strategy development is carried out with the help of an author tool – EMAS-StrategyBuilder™ which includes:
- Marketing audit
- Setting of marketing objectives
- Strategic concept
- Marketing budgeting
- Segmentation
- Positioning
- Product, Pricing
- Brand policy
- Marketing events.
After formal completion of the project, the follow-up author supervision is carried out in order to facilitate practical implementation of the strategy developed.
In order to implement the project as efficient as possible, as a rule, works are carried out in a project group comprising consultants from EMAS Marketing Consulting and customer’s representatives.
The above-mentioned project implementation format provides for engagement of employees into strategy development guaranteeing their participation in the decision-making process (the strategy is developed by employees of a company and not by external consultants), and as a result, it significantly increases the chance for successful achievement of objectives set. Consultants guarantee adherence to all professional requirements to marketing strategies and branding.
On the average, strategy development takes 3-4 calendar months. Depending on a strategy, there may be some changes. The period may be extended if some additional marketing researches are required.
Why EMAS Marketing Consulting is better for developing a marketing strategy
- Deep subject knowledge: we specialize only in marketing and sales, and do not waste our time on other business disciplines
- Activity rests on a tool specially designed for Central and Eastern European markets – EMAS-StrategyBuilder™ based on a number of years of special researches
- Extensive experience in working with international and local clients
- International experience: operating at a number of markets, we obtain new experience daily
- Regional specialization: EMAS Marketing Consulting is a specialist in marketing of Central and Eastern Europe
- Tested techniques: we use only those techniques and tools that proved their efficiency.
YOU can ask a question or to clarify any information in any office of the company.