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Research
EMAS-PriceDiagnostics™
Optimal price level determination.
Optimal price determination for goods and services is one of the tasks, which provides business success in case it is solved.
Price influences the consumer choice directly, as well as demand, and it’s a key factor, determining the enterprise efficiency.
Optimal pricing is especially relevant for the new non-standardized products and services – competitor price analysis is obviously not enough in this case.
EMAS-PriceDiagnostics™ is a special EMAS Research instrument, helping to identify the optimal price for the goods or services.
EMAS-PriceDiagnostics™ takes into account two groups of factors.
Firstly, objective market condition, current competitive bids. Estimation of the quality/price ratio of the competitive products at the market helps to identify the target product place in the competitive environment.
Secondly, subjective consumer perception of intangible benefits of the goods/services is being considered, for which the consumer is ready to pay. Research of the consumer price perception is one of the most difficult research blocks. EMAS-PriceDiagnostics™ is based on the verified research technologies in this sphere, including direct and indirect estimate methods.
EMAS-PriceDiagnostics™ application produces the following results
- Optimal price discovery, corresponding with the consumer perception
- Price elasticity determination based on the field data at the certain market and in the certain price segment
- Understanding the chances of the goods or services in the certain price segments.
Why pricing is preferable with EMAS Research?
- We represent the EMAS Group unit and regularly take part in the consulting projects on pricing policy development with our colleagues from EMAS Marketing Consulting – our developments are really effective!
- EMAS Research is the ESOMAR member by virtue of its employees
- Solid experience of work with international and local clients
- Regional specialization – working in Central and Eastern Europe, we are aware of the specificity of the region states
- The highest quality standards in the branch:
- Complete quality control of the data collection by the interviewers via calling to 100% of the respondents
- Complete alteration of all unsatisfactory questionnaires
- Double control of analytical calculations.
YOU can make an order and to clarify any information in any office of the company.