RU
US
BY
UAKnowledge, Skills and Experience to increase Your Sales!
Research
EMAS-PositioningKit™
Informational support of the brand positioning development.
Positioning concept development requires information about consumers and the market.
EMAS-PositioningKit™ is a special EMAS Research instrument, presenting an information system with the data of quality and quantity consumer analysis. This information answers the key questions about the target segments and the market in general, arising during the positioning development.
EMAS-PositioningKit™ is based on the general consumer choice model and presupposes the analysis of consumer needs, motives, situations of the goods and services consumption. Data of the psychographic consumer portrait are also being analyzed.
EMAS-PositioningKit™ application produces the following results
- Identification of the consumer motives and needs, including latent (hidden) subconscious factors
- Assessment of the most effective positioning concepts, launching the consumer choice ‘mechanism’
- Determination of the picture of consumer perception of goods and services and the vacant and occupied niches in consumer consciousness
- Description of the psychographic characteristics of the target segment
- Assessment of the positioning relevance to the target segment characteristics, assessment of the segment size, for which the positioning is being developed.
This is a complete data complex, necessary for the positioning development!
Why is it preferable to develop positioning with EMAS Research
- We represent the EMAS Group unit and regularly take part in the consulting projects on positioning development with our colleagues from EMAS Marketing Consulting – our developments are really effective!
- EMAS Research is the ESOMAR member by virtue of its employees
- Solid experience of work with international and local clients
- Regional specialization – working in Central and Eastern Europe, we are aware of the specificity of the region states
- The highest quality standards in the branch:
- Complete quality control of the data collection by the interviewers via calling to 100% of the respondents
- Complete alteration of all unsatisfactory questionnaires
- Double control of analytical calculations.
YOU can make an order and to clarify any information in any office of the company.