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Research
EMAS-KeyIndicatorSet™
System of consumer preference indicators.
EMAS-KeyIndicatorSet™ is an instrument for the marketing strategy assessment. This mechanism can be one of the blocks of the wider system of the company indicators or an independent instrument. The indicators are formed on the basis of the specificity of the company's business and the market peculiarities. The system allows estimating the efficiency of the work on promotion of the goods and services in the market interactively. It is not always possible to make this on the ground of the inside information.
EMAS-KeyIndicatorSet™ application produces the following results
- Determination of the company’s competitive position in the market
- Discovery of positive or negative dynamics of consumer behavior on brand switching
- Determination of the problem ‘points’ and external threats, measurement of the loyalty level to the goods and services
- Conformity assessment of the brand perception with the developed positioning
- Forecasting future sales dynamics.
Why is it preferable to estimate the operational efficiency in the market with EMAS Research?
- We represent the EMAS Group unit and regularly take part in the consulting projects on strategy development and execution with our colleagues from EMAS Marketing Consulting – our developments are really effective!
- EMAS Research is the ESOMAR member by virtue of its employees
- Solid experience of work with international and local clients
- Regional specialization – working in Central and Eastern Europe, we are aware of the specificity of the region states
- The highest quality standards in the branch:
- Complete quality control of the data collection by the interviewers via calling to 100% of the respondents
- Complete alteration of all unsatisfactory questionnaires
- Double control of analytical calculations.
YOU can make an order and to clarify any information in any office of the company.