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UAKnowledge, Skills and Experience to increase Your Sales!
Research
EMAS-CommunicationGuide™
Professional support of the promotion strategy.
Effective promotion of the goods and services in the market requires informational support at all stages of the communication strategy realization.
EMAS-CommunicationGuide™ makes communications a working and efficient element of the marketing strategy. This instrument helps to use the marketing budgets as efficiently as possible and solve the company’s tasks.
EMAS-CommunicationGuide™ is based on the tracking research, accompanying an advertising or PR campaign. As a consequence, the company obtains timely information and gets the chance to make quick and adequate decisions on the promotion strategy realization. The data collected are used for determination of the key messages within the frames of the positioning concept, choice of the promotion channels and control of the communicative efficiency of advertising or PR campaigns.
EMAS CommunicationGuide™ application produces the following results
- Key message determination of the advertising and PR campaigns on the basis of the established positioning, key message testing for the different market segments
- Determination of the promotion channels depending on the key message peculiarities and consumer segment characteristics
- Performance evaluation of the established communications – control of the emotional impact of advertising and PR campaigns, conformity with the audience requirements and influence of the promotion methods on the consumer behavior
- Performance management of the information campaigns from the point of view of the advertisement retention, knowledge of the key messages and brand identification.
Why is it preferable to estimate the efficiency of marketing communications with EMAS Research?
- We represent the EMAS Group unit and regularly take part in the consulting projects on communication strategy development with our colleagues from EMAS Marketing Consulting – our developments are really effective!
- EMAS Research is the ESOMAR member by virtue of its employees
- Solid experience of work with international and local clients
- Regional specialization – working in Central and Eastern Europe, we are aware of the specificity of the region states
- The highest quality standards in the branch:
- Complete quality control of the data collection by the interviewers via calling to 100% of the respondents
- Complete alteration of all unsatisfactory questionnaires
- Double control of analytical calculations.
YOU can make an order and to clarify any information in any office of the company.