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Research
EMAS-BrandHealth™
EMAS Research Brand health assessment system.
Highly competitive markets require a professional branding approach and regular assessment of the brand health. Modern brand-management systems are invalid without the constant informational support.
EMAS-BrandHealth™ is a special instrument, providing complete informational support of the brand-manager. It helps to collect and analyze the whole data spectrum, necessary for managerial decision-making in branding. The information is collected and analyzed to be applied in brand-management. The data obtained with the help of EMAS-BrandHealth™ form the basis of the brand dynamics forecasting.
EMAS-BrandHealth™ application produces the following results
- Assessment of the health level of YOUR own and competitive brands
- Sales forecasting and their dependence on the brand health level
- Establishing a top sales level
- Monitoring of the perceived brand quality level
- Performance management of the advertising or PR campaigns from the point of view of the brand development dynamics.
Why is it preferable to monitor the brand health with EMAS Research?
- We represent the EMAS Group unit and regularly take part in the consulting projects on brand creation with our colleagues from EMAS Marketing Consulting – our developments are really effective!
- EMAS Research is the ESOMAR member by virtue of its employees
- Solid experience of work with international and local clients
- Regional specialization – working in Central and Eastern Europe, we are aware of the specificity of the region states
- The highest quality standards in the branch:
- Complete quality control of the data collection by the interviewers via calling to 100% of the respondents
- Complete alteration of all unsatisfactory questionnaires
- Double control of analytical calculations.
YOU can make an order and to clarify any information in any office of the company.