RU
US
BY
UAKnowledge, Skills and Experience to increase Your Sales!
Consulting
BRANDING, BRAND MANAGEMENT
When talking about brand generation EMAS Marketing Consulting means not only its creative component, but primarily a complex of analytic measures ensuring dominance of a brand in the market in future. Branding is not only vivid ideas, but also through current situation analysis, forecasting of market development in the future – consideration of all the factors which a brand will face in the market.
We create brands for companies (corporate brands), consumer goods and services brands, brands for industrial products (umbrella and trade brands), monitor their introduction to the market.
We also modernize existing brands (rebranding).
Within the scope of each project, in order to ensure continuous brand development we organize brand management system.
Creation of new brands and rebranding are carried out with the help of an author tool – EMAS-BrandBuilder™ which includes:
- Marketing audit
- Market segmentation; selection of target segment(s) for a future brand
- Development of an efficient competitive positioning
- Name development
- Name approbation
- Brand visualization
- Setting brand management system.
Adherence to the above-described stages is a passport to creation of a brand capable of achieving the objectives set.
After formal completion of the project, the follow-up author supervision is carried out in order to facilitate brand success.
In order to implement the project as efficient as possible, as a rule, works are carried out in a project group comprising consultants from EMAS Marketing Consulting and customer’s representatives.
The above-mentioned project implementation format provides for engagement of employees into brand development guaranteeing their participation in the decision-making process (a brand is developed by employees of a company and not by external consultants), and as a result, it significantly increases the chance for successful achievement of objectives set. Consultants guarantee adherence to all professional requirements to marketing and branding.
On the average, brand development/ rebranding/ brand management system organization takes 3-4 calendar months. Depending on a brand, there may be some changes. The period may be extended if some additional marketing researches are required.
Why EMAS Marketing Consulting is better for developing a brand/rebranding/setting brand management system
- Deep subject knowledge: we specialize only in marketing (branding is a part of marketing) and sales, and do not waste our time on other business disciplines
- Activity rests on a tool specially designed for Central and Eastern European markets – EMAS-BrandBuilder™ based on a number of years of special researches
- Extensive experience in working with international and local clients
- International experience: operating at a number of markets, we obtain new experience daily
- Regional specialization: EMAS Marketing Consulting is a specialist in marketing of Central and Eastern Europe
- Tested techniques: we use only those techniques and tools that proved their efficiency.
YOU can make an order and to clarify any information in any office of the company.